IrisVR, a New York City startup, announced today that it has raised $8 million in Series A funding. This news has caught our attention due to the disruptive nature of the solution offered by the company. IrisVR is one of the increasing number of companies world-wide re-defining architectural design process through virtual reality.
The company offers virtual reality tools for the architecture and design industries. Its product, Iris Prospect, allows architects, home owners and others to turn their 3D plans and blueprints into VR experiences, which can be viewed on devices like Oculus Rift, HTC Vive, GearVR and Cardboard. Iris Scope, meanwhile, converts panoramic images into VR experiences for smartphones.
“Simply put, we’re reinventing the canvas on which a vast, global industry communicates. For design and construction professionals, the vision is the core of every project. IrisVR brings that vision to life,” says Shane Scranton, the CEO & Founder of IrisVR.
Virtual Reality in Architectural Design
At the moment, architects and designers use such software as SketchUp, Rhino and other software to create 3D renderings, which are then viewed on 2D monitors. The biggest problem with that is that these renderings present a limited number of perspectives and often times make it difficult to visualize the outcome as close to reality as possible. Technology like IrisVR, which translates working design images into a 3-D world experienced visually through headsets such as Oculus Rift, HTC Vive and Google Cardboard, solves that problem. “VR removes one big barrier: It allows people to understand what’s being built,” explains Scranton.
“Every architect will soon design using 3D goggles,” predicts Olivier Demangel, a designer and visualizer. His company, IVR Nation, also provides VR solutions to numerous industries including architecture.
VR offers architects a competitive advantage at the moment. While it may become the industry’s new standard in a few years, in 2016 it can offer a real wow-factor to customers. It is not that expensive either. An Oculus Rift is $600 per unit, while the HTC Vive is $800. It also allows clients to better visualize the final product, meaning you will have happier clients in the end.
Arcbazar is a big fan of applying technology to our everyday lives and using it to redefine the way we work. We are eagerly awaiting for further developments in the area of virtual reality in architectural design.